Apparently, there isn’t enough yelling, screaming and drama surrounding the Chevrolet Volt. GM wants more. This time, though, the ruckus will be slightly staged and filmed for our entertainment. At least, that’s the plan if General Motors finds a partner in its quest to bring the Volt to a reality show. Public details are non-existent, but talks have apparently already begun for “a show under development,” Reuters reports. The car will also be promoted digitally when the third Transformers movie comes out this summer. Money well spent, GM, because who can forget the impact the Chevy Jolt had in Transformers: Revenge of the Fallen?
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GM told Reuters it is looking to increase its TV entertainment spending in the coming year, in part because of a “growing interest in reaching more women.” In 2009 and 2010, GM spent an estimated $185 million on sponsorships, down from around $230-250 million in 2006 to 2008.
