This Ferrari Store is a little different from the rest and we’ll tell you why after the jump!!
@funkmasterflex

First is the nature of the store itself. Called the Pit Stop, it eschews the leather briefcases and fancy pens with the prancing horse logos and sticks with the motorsport paraphernalia. In other words, this store is for racing fans, less so for car owners. Instead of lacquered red eveything, the Pit Stop store is designed to emulate the pit lane garages the team uses at grands prix, complete with perforated plates covering the wall and furniture styled after those industrial-strength travel cases the teams use to transport their equipment from race to race. There’s also a replica pit wall where visitors can try their hand at the Ferrari Virtual Academy race simulator and other attractions in the 900-square-meter retail space.

The second reason this store is different is its location. Ferrari chose to launch the first of this new kind of retail space at Vulcano Buono in Nola. The innovative commercial complex sits at the foothills of Mount Vesuvius and imitates its form in a 40-meter tall structure covering 500,000 square meters, insulated by acres of sloping vegetation fields in a unique green initiative. A telling location to launch a new concept store, and Ferrari has many more planned for the future.

–AB