The deal apparently stems from a “dance party series” (!!!???) called SuperMartxé VIP.

She’s lending her name and likeness to the series, which has now embarked on title sponsorship of a MotoGP team. According to reports, when the celebrity heiress was approached with a licensing agreement, she got so excited that she bought into the team to become a part owner.

Fortunately, Hilton won’t be riding the racing bikes herself. Or actually running the team, for that matter. Those tasks fall to the hands of By Queroseno Racing, its technical director Ricard Jové and its riders Sergio Gadea and Maverick Viñales. Paris will, however, be appearing at five of the MotoGP 125cc races in which the team will be competing in the upcoming season. Seriously, we’re couldn’t make this stuff up.
AB