If anyone knows about turning things around, it’s Bob Lutz. After all, he was a naval aviator, and those guys can pull some serious G forces. He’s also widely credited with keeping Chrysler alive for longer than it might have been otherwise. But what’s he up to these days?
Well for one thing he’s sitting on the senior advisory board for Lotus, giving Dany Bahar and company some guidance as they endeavor to usher the House that Colin Built into a new era. And an ambitious endeavor it is, rolling out five new models all at once while expanding its motorsports program tenfold and then some.
So what does Lutz think of Lotus’ chances? Well he’s optimistic, but cautiously so. Lutz reportedly gives the prospects at least a 60 percent chance to succeed, but importantly, he thinks it’s more viable than the company’s current path. According to Lutz, “It’s a risk. But I’m quite certain it stands a better chance than the Lotus status quo, which for sure would eventually lead this great brand into terminal decline.”
In other words, while there are no guarantees, it’s a good plan – not a perfect one – and it’ll take some good ol’ fashion elbow grease to make it work – something Lutz knows all about.
AB
