Zynga’s newest game, CityVille, is the fastest growing game in the company’s history. It had nearly 300,000 players in the first 24 hours, and 3 million daily active users in its first week.
@TatWza @FunkmasterFlex
But it’s growth ramp keeps on going crazy. Now, not quite two days after it hit the 3-million user mark, it is already at 6 million daily active users. To put that in perspective, that is four times faster than it took FrontierVille to get to 6 million daily active users, and more than five time faster than it took FarmVille.
Time It Took To Get To 6 Million Daily Active Users
FarmVille: 46 days
FrontierVille: 32 days
CityVille: 8 days
How did CityVille, a social city-building game, grow so fast? It was the first time Zynga did an international launch in five languages (English, German, French, Spanish, and Italian), with a big marketing push and localized games in different countries. It also leveraged Zynga’s other existing games to kickstart CityVille. With Zynga, every new game seems bigger than the last.