General Motors, fresh out of bankruptcy and back on the open market, has announced it will resume sponsorship of the PGA Tour. The automaker’s last sponsorship in the golfing world, which famously paired star golfer Tiger Woods and Buick, ended in 2008 amidst major cutbacks just prior to filing for Chapter 11.
This time around, GM will tap its range-topping Cadillac division for hole-in-one sponsorship duties. The arrangement will make Caddy the title sponsor of the World Golf Championships-Cadillac Championship and an umbrella sponsor of the World Golf Championships. Sounds pretty, ahem, par for the course. For 2011, the tournament will be played at TPC Blue Monster, Doral Golf Resort & Spa in Doral, Florida.
