A racy ad for Beyonce’s Heat fragrance has been banned from daytime TV in the U.K. for being “too sexually provocative,” according to The Daily Mail.
So what got the Advertising Standards Authority, which recently cracked down on a “misleading” Nivea ad, all hot and bothered?
The singer-designer appears to be naked at the start of the commercial and later wears a slinky, low-cut red dress while suggestively running her hands over her body. It makes her sexy moves in ‘Single Ladies’ look like children’s programming.
And apparently it’s too hot to handle for daytime viewers. After 14 complaints, the ASA has ruled that the steamy ad can only air after 7:30PM, when it is less likely to be seen by children.
Smells Like Sexy: Beyonce Fragrance Ad Proves Too Hot for British TV
2 CommentsBy The Editors of StyleList Posted Nov 17th 2010 02:00PM
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A racy ad for Beyonce’s Heat fragrance has been banned from daytime TV in the U.K. for being “too sexually provocative,” according to The Daily Mail.
So what got the Advertising Standards Authority, which recently cracked down on a “misleading” Nivea ad, all hot and bothered?
The singer-designer appears to be naked at the start of the commercial and later wears a slinky, low-cut red dress while suggestively running her hands over her body. It makes her sexy moves in ‘Single Ladies’ look like children’s programming.
And apparently it’s too hot to handle for daytime viewers. After 14 complaints, the ASA has ruled that the steamy ad can only air after 7:30PM, when it is less likely to be seen by children.
You’ve Been Warned: Watch Beyonce’s Smoldering Commercial
“Although we considered that the ad was unlikely to be harmful to adults or older children, we considered that Beyoncé’s body movements and the camera’s prolonged focus on shots of her dress slipping away created a sexually provocative ad that was unsuitable to be seen by young children,” the ASA said in a statement.
“The ad was intended to reflect the singer Beyoncé’s personal ‘sexy chic’ style,” a spokesman for Coty UK told the Daily Mail in defense of the ad.
“It was aimed at a vast selection of music programs to target a young adult audience
By The Editors of StyleList
