With Nicki taking over Black Friday and claiming it for her own in the name of all things pink, it seems fitting that she will use that day to help raise awareness for breast cancer.
Minaj has signed on with CompUSA and TigerDirect to “turn Black Friday pink” by making the major shopping day into profit for more than just electronics. They will raise money for the Susan G. Komen for the Cure foundation, and are expected to receive upwards of $100,000 in donations, as 100% of profits will go toward the foundation.
“I fully support the efforts of Pink Friday and the goal of raising funds to support Susan G. Komen for the Cure and their charge to bring an end to breast cancer,” said Nicki. “I am pleased to be associated with the Pink Friday initiatives and to raise awareness amongst fellow African American women who are often the hardest hit by breast cancer.â€
There will be a 12 hour podcast from CompUSA that Nicki will appear on via Skype for an interview, breast cancer survivors will share their stories and more. Be sure to check it out!
