Posted by Sabrina B. @gametimegirl
The feud between Cablevision and the News Corporation has already resulted in an extraordinarily long blackout of programming. Now it threatens to shut Cablevision customers out of the World Series.
The News Corporation’s Fox and local stations in the New York metropolitan area have been blacked out for more than a week in the three million homes served by Cablevision. The negotiators have dug in their heels; the two sides have not spoken to each other since Thursday afternoon.
More than just the tens of millions of dollars in payments that Cablevision makes to the News Corporation are at stake. The dispute is also about the government’s role in the battles over Americans’ access to television channels — battles that seem to be happening more often as stations envision higher fees as a substitute for declining advertising revenue. A long blackout increases the pressure on local and federal lawmakers alike.
But both companies feel that the fight is worthwhile. Cablevision says it wants the government to intervene, while the News Corporation aims to hold out for the price it believes it deserves for its popular TV shows.
With Fox set to broadcast the World Series starting on Wednesday night, a huge lever for the network, the News Corporation’s advice to Cablevision customers who do not want to switch service providers can be boiled down to three words: buy an antenna.
There is one deadline looming before then. The Federal Communications Commission has given the two companies until the close of business on Monday to provide evidence of “good faith negotiations,†which is required by law in disputes over what is known as retransmission consent, or contracts that allow cable systems to carry programming on local stations.
If the F.C.C. concludes that the lack of progress is a result of a refusal of one side or both to bargain in good faith, the agency could impose a fine or explore other options to reach a resolution.
Cablevision executives say privately that they believe the F.C.C. has the authority to require the News Corporation to put its stations back onto the cable system, if the agency finds that negotiations have not been conducted in good faith. But the F.C.C. has not asserted it has that authority, and it has been reluctant to intervene in other retransmission feuds.
Another Fox station blackout is possible at the end of the month if the News Corporation cannot come to a deal with the Dish Network, a satellite service. Distributors like Cablevision and Dish have been calling for legislative remedies for what they say is a broken retransmission process, one that gives too much power to the broadcasters.
Wall Street analysts agree that Cablevision may benefit if regulators or legislators get involved.
“Today, retransmission consent disputes pit a government-mandated monopoly broadcaster against a distributor for whom there are readily available substitutes. It was never a fair fight,†Craig Moffett, an analyst at Sanford C. Bernstein & Company, wrote in a note to clients this month.
Cablevision has been joined by almost three dozen other cable and satellite distributors in a trade group, the American Television Association, that is pushing for an overhaul of retransmission rules.
Cablevision has tried to encourage any action that would bring in an outside force, like an arbitrator or mediator, while restoring the News Corporation’s channels to its customers. When the F.C.C. asked for proof of good faith negotiations on Friday, a Cablevision spokesman said, “We welcome the F.C.C.’s intervention.†A News Corporation spokesman said only, “We will be responding directly to the F.C.C.â€
In a letter to the two companies, the chief of the commission’s media bureau, William T. Lake, said the government was “deeply concerned about the impact†of the dispute.
Cablevision customers remain mired in the middle. Last week, their set-top boxes were tuned automatically to Channel 1999, where a message on a loop blamed the News Corporation for trying to “extort unreasonable and unfair fee increases.â€
To watch hit shows like “House†and “Glee,†Cablevision customers could use an antenna or log on toFox.com or Hulu. Those Web sites do not stream the sporting events televised by Fox, so for those games, some customers have turned to Web sites like IVI.tv. That site claims it has the legal right to retransmit the signals of the Fox station in New York, though News Corporation executives have challenged that claim.
This is the third time in 10 months that Cablevision customers have lost access to programming because of a fight over retransmission fees; in January, the Food Network and HGTV were blacked out for three weeks, and in March, the ABC network was blacked out for nearly a day.
Like the owners of the Food Network and ABC, the News Corporation believes its programming is worth higher fees. Signaling that it was willing to endure even more wrath from baseball fans, on Friday the News Corporation started recommending that Cablevision customers “switch providers or purchase an over-the-air antenna now†in order to watch the World Series, a message that it repeated in ads over the weekend.
Not everybody is suffering in this spat. Rival stations in New York have been trying to pluck away the Cablevision customers who ordinarily watch Fox’s local newscasts.
Newspapers and radio stations are also benefiting from the strife, since the two companies have been buying advertisements belittling each other. And competitors to Cablevision, like Verizon, have also been buying advertisements about their services. The satellite provider DirecTV, meanwhile, is offering sign-up deals for new customers.
But entrenched in their corners, negotiators for Cablevision and the News Corporation have barely talked since the blackout began on Oct. 16.