In-car infotainment and emergency aids like Sync, OnStar, COMAND and iDrive might be the pin-ups who get the boys’ attention, but there’s another beauty in the corner quietly adding features and getting into better shape: Lexus Enform. Toyota’s luxury brand hasn’t put the bullhorn to work for Enform, and you can’t find it in any Toyota yet, but it’s still hard at work on the system.

The latest addition is a mobile app for the iPhone that will let you plan a trip on the phone and send it to the car. If it’s a trip you want to let your 413 Facebook friends know about, you can also share it in an instant. The app is available now for the iPhone, and will be ready on October 15 for Blackberry and Android users.