In fields as competitive as automobiles and photography, there can be few absolutes. But if you ask a pro photog or a camera buff who makes the best equipment, you’re likely to hear the name Hasselblad. Ask the same of an automotive enthusiast and Ferrari stands more than a decent chance of being your answer.

The two have undoubtedly met thousands of times before as Maranello’s finest road and race cars have appeared through Hasselblad viewfinders, but now the Italian automaker and Swedish photography outfitters are teaming up in a different way.

The special edition Hasselblad H4D camera you see above is pimped out in Rosso Fuoco – a shade of red considerably more subdued than Rosso Corso or Rosso Scuderia but no less Ferrari – with a Prancing Horse shield to match and a special glass-topped compartmentalized case. Only 499 examples will be produced, following the classic Maranello formula of one less than they think they can sell. No word on pricing, but considering that an “ordinary” Hasselblad H4D fetches in the neighborhood of $20,000, we’re hesitant to ask. Details in the press release after the jump, with further details to be announced later this month.